Crowne Plaza Web to Print Case Study

Web to Print Project - Crowne Plaza

After Crowne Plaza had their brand refresh, they required a system to ensure their stunning new brand was kept consistent around the globe.

Rather than enlist a range of agencies to create collateral locally, the Crowne Plaza approached Brandit Global seeking a piece of software that would do this for them. 

With Brandit, Crown Plaza employees can now create consistent marketing materials in-house, enabling global brand consistency with ease. 

They've redefined what it means to make marketing materials in-house for good and improved their internal branding processes.

 

The Result

The Crowne Plaza Hotels & Resorts now has access to our online web to print services in over 400 hotels globally.

Global employees of Crowne Plaza can also access their hotel's artwork files and personalise them to suit their hotel's unique offers online in one space.

Brand consistency issues are no longer a problem for the business, and they've gained full control of their brand's collateral whilst also significantly reducing their external design agency fees.

The Crowne Plaza can now create the following personalised artwork in-house:

  • Restaurant menus
  • Posters
  • Hotel fact sheets
  • Guest cards
  • In-room note pads
  • Sales kit folders
  • Brochures

Brandit Global has helped to secure the brand's sterling reputation with ease.

 

“I now have complete control over my brand making the process easy and cost effective for our business.” Ed Thorne, Global Brand Director, IHG www.ichotelsgroup.com

 

If you're interested in our web to print software, and think it could be the ideal solution for your brand, be sure to call us on 0161 228 6489. 

Like what we did here? Why not take a look at what we achieved with Silver Bay Holiday Village, too? 

 

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