Marketing tools are extremely important in teams to maximise productivity and help to get tasks done quickly and efficiently. There is a wide range of tools available and sometimes it can be hard to decide which ones to implement into a team. We have put together a list of some of the best marketing tools that can help to increase productivity within your team.
Trello is a tool that improves collaboration and productivity within a marketing team. You can set up cards for different tasks and move them through a process from to do to completed, allowing teams to monitor the progress of tasks and projects. Trello is based on Kanban, a popular workflow method used to maximise efficiency and visualise tasks.
It is important to ensure that content is of a high-quality standard in marketing, however, grammar and spelling errors are easy and common mistakes to make. This is where Grammarly comes into play. Grammarly is a free, online browser extension that checks through your writing to check whether there are any spelling errors and makes suggestions to improve grammar. It is an essential marketing tool that saves teams a lot of time when writing and proofing content.
Making content visual is extremely important in marketing, it can make posts much more appealing to an audience and encourages engagement. Canva is a great tool for creating quick, visual graphics to go with your content. It allows you to create infographics, logos, icons, posters and more without the expense of time and money.
Sprout Social is a social media management tool, it allows you to manage multiple different social media accounts all from one place. You can use Sprout to schedule content across different social channels, this is great for agencies managing multiple clients’ social accounts. Sprout also allows you to look at reports of social channels from different periods which is essential for marketing teams when monitoring social campaigns and the growth of channels.
Mail Chimp is an all-inclusive email marketing tool. It allows users to schedule and send emails to subscribers, the emails can be created using design templates to ensure all messages are consistent. The platform also has other features such as analytics, marketing CRM, recommendations and many more. Email marketing is an essential part of a marketing strategy and Mail Chimp make this process easy and simple to use.
Searching for content, trends and topics that are currently popular can take hours to find, time that a lot of marketers don’t have. Buzzsumo solves this problem for marketers, it is a tool that allows you to input a term or search criteria and provides you with results of topics and trends that are currently popular in your area and tells you what people are talking about. A tool like this is vital in content marketing and ensuring you are always up to date with your consumers and your competitors.
Remembering passwords to all of the different accounts within your marketing team can be extremely difficult, and a lot of time is often sent remembering, searching and trying different passwords. Passpack is an extremely useful tool that can save marketers a lot of time when they encounter this problem. It simply stores all of your passwords in one location where you can securely log in to access them all. This tool is very simple but is extremely handy when managing a large number of accounts and passwords.
Moz offers a variety of different tools that are all extremely helpful for marketers, specifically is an extremely helpful SEO tool with many features. MozBar is a browser extension that can be used to check the page authority and domain authority of any website. Their keyword explorer can be used for keyword analysis and it will make suggestions on what keywords your site can rank for.
Hubspot is a marketing software that brings works on all aspects of your marketing strategy. It has CRM tools to keep track of customer relationships, sales tools to give you insights into potential customers and helps you to close deals quickly and a marketing hub that helps to grow traffic and convert leads. Hubspot is an all-in-one software that brings all of your marketing and sales together.
Slack is perfect for improving productivity in a marketing team as it allows you to integrate all of the different tools that you use in one place. Slack also encourages better communication within marketing teams with their messaging platform that helps to cut back constant back and forth emails between team members and clients. The marketing tool helps increase efficiency within marketing teams and increases overall productivity.
If you are interested in more information about our Web to Print services, get in touch below to speak to a member of staff or request a free demo.