Managing a brand is hard work, as is managing assets that are going to make a brand great.
But what if we told you there was a way that you could save countless amounts of time with a few simple, time-saving hacks?
You’d cheer - we’re sure.
Which is why that’s precisely what we’re about to bring to you right here, straight from the heart of Brandit Global.
Our web to print and brand asset management software have both been designed by marketing and brand managers, for brand and marketing managers. This means we know your headaches inside out - and we’ve got solutions.
Take a look below for our top advice for managing your brand’s assets effectively.
1. Keep them in one, central place
One of the hardest things there is to do when it comes to managing brand assets is figuring out where they're saved.
This is because multiple people usually have access to the assets, or create new ones, and then store them in new files or direct onto their computer.
This causes problems when an employee leaves, and also means you have to email and ask for a file when they are there should you require it to do your job. But if you were to keep them in one, central place - this wouldn’t be the case.
You would all have access to the files and be able to find them quickly, and without having to ask anyone else. Perfect for those looking to do their job quickly and effectively!
2. Tag them with keywords
If you’re using a great DAM (digital asset management) system such as Storeit, you’ll be able to tag your files with keywords.
This means you’ll be able to find them within seconds when it comes to locating them at a later date.
Just be sure to use the tag function and you’ll spend seconds instead of hours searching for the files you need.
3. Make sure only the most up-to-date assets are available
Another effective way to manage your brand assets and prevent the wrong ones from being used on branded materials is by limiting what’s available.
If you ensure that only the most up-to-date files are on hand to your employees, you’ll see errors reducing dramatically in a short space of time.
This will save you time when it comes to having to correct other people's errors - something we're sure you'll appreciate in the long run!
4. Store your files online
When it comes to effectively storing your files, switching to cloud storage is a great way to manage your assets.
This is because you’ll be able to access these files no matter where you are in the world, meaning it’s efficient and simple to manage assets whether you’re in San Francisco or London.
We believe cloud storage is the future of storage here at Brandit - so don’t miss out.
5. Control who can access what
Ever gone into a file to find someone has moved what you left there? Or even worse, deleted it?
By controlling who has access to your brand assets you can limit this kind of thing happening.
If you can limit this kind of errors from occurring, then you don't need to worry about wasting time locating files that have been relocated, or perhaps even having to create the brand asset you’re looking for from scratch.
6. Keep your files clean
We know how easy it is to fill your computer files with assets that are no longer relevant.
You simply keep adding to the pile - because they’re relevant at the time, of course! But this quickly leaves a cluttered mess on your computer and isn’t great for anyone.
By organising assets into special files and ensuring you keep everything neat and tidy, you will always be able to find what you need.
It may take a bit of time to do if you’ve been running wild with your assets, but it will be worth it in the end.
7. Backup your files
Sometimes, files get lost.
There’s so much data inside every single business that it’s not a surprising thing to occur. But it sure is irritating.
Backing up your files will ensure this isn’t an issue for you. Saving them in more traditional methods on a hard drive as well as having them available on the Cloud will have you covered from all angles.
Your files will be online as well as stored offline - meaning you have the other if something was to happen to one of them.
This really is a lifesaver if something happens to your digital tech, so don’t brush it off and tell yourself you’ll do it later. Do it now.
Because if you don’t you could find yourself in an asset nightmare.
Brand asset control and Storeit
Would you like a little assistance when it comes to managing and controlling your assets? Don’t fear, we’re here to help.
Our digital asset management system Storeit is a fantastic way to get a grip on those pesky brand assets once and for all. And it's quick, simple and easy to set up and start running with straight away.
Intrigued to find out more? Check out our e-brochure. You can also give us a call on 0161 228 6489 or fill in our general enquires form below. We’ll be in touch shortly with the opportunity to view a free demo via a screen share!