So you’ve got a great brand - but do people out there really know about it?
If your online presence is limited in the modern world then you’ve got a lot of work to do. In fact, with more and more people heading online and making the most out of e-commerce, you need to catch up before you get left behind for dust.
In this blog, we’re going to recap the best ways to promote your brand online in the easiest ways possible.
It does take work to get noticed online - but this is a very good starting point indeed if you’re new to it.
1. Make good use of social media
Social media is one of the easiest and free(-ish!) ways to get your brand out there online. By collecting followers and sharing relatable and informative content to them, you’ll be getting your brand message across. But this isn’t all you can do on social media. Directly interacting with customers shows that you care about what they have to say - and this is something they’re sure to remember in the long run!
2. Focus on the user experience of your website
If your website is slow, clunky and hard to use then people are going to click away from your company’s page before they’ve even had a real chance to consider your services.
A fast website that conveys information with ease will keep people interested, so consider consulting an expert to make sure your website is at the top of its game.
3. Make sure you’re optimised for mobile
For the first time ever in 2015, mobile overtook desktop usage - and this is something that’s going to continue to grow.
With this in mind, you need to make sure that your website works just as well on a mobile device as it does on a desktop to encourage custom online. Again, seeking an expert will ensure this is done effectively, and you can always keep testing on your own mobile devices too.
4. Create your own content
Content Marketing is one of the most popular forms of marketing on the internet. Pushing out content is not only useful to customers, it also shows your expertise in your area.
Content, however, doesn’t only have to be written. Photographs, videos, podcasts, infographics, ebooks and much more all count towards effective content creation. So put some together and start promoting them on your social accounts. If people like what they see, they will follow you and you could get their business in the future.
5. Paid ads
Online, paid ads can get your product under the nose of the right audience. Services such as Facebook and Twitter, for example, will hyper-target your ad, allowing you to choose the audiences you want to reach.
This is bound to get your brand noticed, and also a lot more clicks on your website, so use this avenue to raise awareness of your company. It costs money, but if you do it right it will most certainly be worth it.
Search engine optimisation is one way to get your website to rank on Google. One of the most important ways to do this effectively is to ensure you use keywords specific to your industry, as well as optimising alt tags, meta tags and more in the back end to make it clear to the Google bots exactly what your website is all about.
If you’re unsure how to do this, make sure you consult a professional in this area. It will be a big help when it comes to people searching for your services - because they can’t click your business if you’re not showing up when they search for them!
7. Paid Search
If you’re hoping to skip the SEO queues, then you can also opt to use paid search. Also known as pay per click, Paid Search will allow you to bid on a term and appear as an ad on Google’s first page.
However, remember if you’re trying to rank for a commonly-searched term you will be facing high competition. It could get costly, so make sure your website is designed to perform before doing any of this - you don’t want to be paying per click just to generate a high bounce rate for your website.
Online branding and Brandit Global
A large amount of business are online already, but there are still more than you’d expect to be lagging behind in this area.
However, if you are one of those already making your name for your brand on the internet, the story doesn’t end there.
Producing content and branded materials to go online can lead to a large library of digital files, usually scattered across various computers and files - but digital asset management can change this.
Helping to secure brand consistency on and offline, our DAM system, StoreIt, has already helped numerous companies organise their digital files for good.
Interested? Then get in touch with Brandit Global today on 0161 228 6489. You can also download our free eBrochure right here.