Branding comes with a lot of challenges, yet one of the most common is the need to keep your brand consistent.
This avenue of branding is so difficult simply because there are so many components moving against you. A brand is bigger than just one person, and it takes everyone to get on board in order for it to be a success.
If you’re looking for help with your brand consistency then you’re in luck. Here at Brandit we champion helping those who want to achieve something extra special with their branding and make inconsistencies a thing of the past! With that in mind, here are the top brand consistency issues alongside a helpful solution - just for you!
1. My employees keep using different logos and imagery
When you’re a business, a big one especially, you’re going to have to entrust your brand to other people - which means relying on them to get it right.
However, mistakes are part of being human, and sometimes the wrong logo may go out on a piece of collateral or perhaps an old image. This dilutes your brand consistency and ultimately makes your brand look unprofessional.
So how do you solve it? Well, a web to print platform could be your answer. If your employees only use your web to print software to create branded materials there will only be a certain selection of photos available, meaning there’s literally no way they can use the wrong one! As well as this, there’s an approval process so you can check everything looks right before it goes out.
2. No one can find the right branded files
Another main reason for brand inconsistency is that branded files can be hard to locate. Whether they’re on your server, someone’s desktop or perhaps a random portable hard drive, it can be hard to keep track!
The solution to this is digital asset management software. It allows you to upload your files to one place and then you can tag them with keywords. They’ll be easier to find than ever before.
This means you don’t need to spend hours trying to find the right files for you and your colleagues, allowing you to focus on keeping your brand consistent.
3. I keep losing brand collateral
Another thing that can dilute consistency is losing your files. This is because you can’t keep pushing that new brand out if you can’t find everything you need from the right font through to the right logo and brand imagery. However, there’s a way to ensure you never lose another image again!
You could keep them stored on your computer, or ask everyone to stop moving files, but accidents happen. A digital asset management system is a better, more sure-fire way to ensure you always know where your materials are. And because you can control who has access to what you can be sure that only employees you trust can access your digital files.
4. Every piece of branded content has a different tone of voice
When you create branded materials they have to have the same personality and tone of voice. However, sometimes this isn’t always the case. Occasionally you will find different employees will take a different tone for your business, and it’s up to you to prevent this from happening.
But how do you do this?
Well there are a few ways you can ensure that your team are all on the same page when it comes to tone of voice. A great way to do this is to invest in some brand guidelines. They’ll cover everything from typical fonts through to the right types of language to use, and once you know this you’ll be able to rest assured that your team are all on the same page.
It will also act as a brand reference book for them, ensuring a more consistent brand for all!
5. People are creating their own materials rather than waiting for feedback from head office/an external agency
It can be incredibly hard to create consistent content if you’re overseeing a range of sites across a business. This is especially true around busy parts of the year such as Christmas - everyone wants branding material but you don’t have the staff to make it.
Well, what if you invested in software that would allow anyone to be a designer?
You don’t need any experience to use our web to print platform. It’s a simple drag and drop technique into the bespoke templates designed by us for your business. You get to lock down whatever elements you like so that they can’t be changed, and then documents are sent to you for approval before they’re printed or published. It’s a great way to manage branded content production and approve it without needing to worry about it.
Brandit Global and Brand Consistency
If you’d like to nail your brand consistency with Brandit Global, then don’t hesitate to get in touch. We have a free eBrochure you can download to find out more, as well as free demos! All you need to do is fill in the form below and someone will be in touch with you shortly.
It’s time to start aiming for a life with brand consistency today with Brandit Global. You can be certain you won’t look back once you begin on your Brandit adventure.
Call us on 0161 228 6489 to find out more and ask for Jamie Watson.