The Ins and Outs of Web to Print

Here at Brandit Global, we specialise in two things, web to print and digital asset management. Our main aim is to ensure brands everywhere can achieve consistency and manage their brand in a simple and effective way.

In this blog we’re going to focus on the Brandit part of our platform, which is our web to print software. Perhaps you’ve never heard of web to print before? Maybe you have but you’ve never really had time to figure out what it does or the benefits?

That’s where we’re here to help!

Keep scrolling to discover everything you need to know about w2p software.

 

How does web to print software work?

Woman on a laptop with her dog. http://www.branditglobal.com/web-to-print

A good piece of w2p software works online. This means that you can access it anywhere in the world as long as you have an internet connection.

The idea of the platform is to provide an effective space where you can create marketing and branding materials in-house without consulting external agencies.

But don’t worry, you don’t need to be a design expert to use it!

Web to print software comes with templates, and with Brandit these are unique templates designed specifically for your business. All you need to is select the template you want, fill in the text boxes and then insert the images you want on the design.

Certain elements of the design will also be locked down. Perhaps you want your logo to always stay the same? Or perhaps you want to make it so the email address can't be changed? The idea is that this software allows internal employees to personalise it for their branch of your business, whilst still adhering to your company's brand guidelines.

You can also ensure that only approved photography is available to use on the materials, and you can make it so that nothing goes out to print until it has been approved by you.

If you see something wrong, all you need to do is leave a comment and send it back to your employee. Printing and publishing errors will be a thing of the past with Brandit.


 

What are the main benefits?

Lego man holding a control key. http://www.branditglobal.com/web-to-print

In the section above, we touched on a few benefits of w2p. Below we’re going to cover them in much more detail so that you can see exactly what web to print is all about.

  • We mentioned earlier that with Brandit, you’ll reduce the need for external agencies - which in itself can be a benefit. You no longer need to wait whilst busy agencies work on your project. You can get straight to it yourself and cut out the middle man. This will also help you to reduce costs too, freeing up more expenditure for other areas of your branding and marketing campaigns.

  • Web to print software also reduces the amount of time spent creating branded materials. For example, if you do this in-house, you may find your employees are swamped at certain times of year yet quiet at other times. Because our software is super fast, you needn’t worry about this. Your workforce will be more streamlined than ever before.

  • You can even put the responsibility for creating marketing materials on to each individual branch of your business if you like. This will take it out of head office and make the branches feel as though they have some personalised control of their marketing materials.

  • Web to print software also helps to reduce printing errors. Because there’s an approval process, you don’t need to worry that anything will be printed or published without someone checking that it's correct first. You can also delegate this to others if you’re busy, helping you to free up your own time to focus on the more creative and exciting part of your marketing and branding campaigns.
     
  • Real-time reporting is also another great feature of web to print software. With this you can see who’s creating what, and it’ll give you a clear insight into which employees are making the most of your system and how productive they find it.

  • Don't be fooled into thinking web to print software is all about printing. Web to print can also be called web to publish, so if you’re creating marketing materials to be posted online the software will be just as effective as those things you send to the printer.

  • Web to print can also be used to create a large amount of different marketing and branding pieces. Whether you need a poster, a leaflet or perhaps even a storm board - you will be able to design whatever it is you need quickly and easily with minimal fuss.

  • Because web to print software works away from your internal IT systems, you can rest assured that your files are safe in the cloud. This means you don’t need to worry about losing them - and you can access them anywhere in the world as long as you have permission to from your business.

  • The level of control you get with Brandit is incredible. Internally you get to decide who has access to what. So if you want New York to have something but not Orlando, you have the power to control that and decide what your employees can and can't see.

  • A good web to print platform will also integrate seamlessly with any digital asset management system you have. This means you can use all your centrally stored digital files across your marketing materials quickly and simply, allowing for an incredibly user friendly web to print software experience.

  • All in all, the best thing about web to print is the immediacy and ease of it all! To see it in action, take a look at this helpful video below.


 

Brandit and web to print

So what do you think? Does web to print sound like something your business is lacking?

If you’d like to discover even more about our platform then why not download our free eBrochure from the Resource Centre. We also have countless case studies that will provide an insight into how other businesses such as the Crowne Plaza found working with our software. 

Any more questions? Either check out our frequently asked questions page or give us a call on 0161 228 6489. Be sure to ask for Jamie Watson who’ll be on hand to answer any questions you may have!




 

Request a Demo

Fill out the form below, email us at hello@branditglobal.com or give us a call on +(44) 161 228 6489


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