Hotel Indigo Project
Our diagnosis to cure Hotel Indigo's branding and marketing headaches was our web to print platform.
Hotel Indigo are owned by Intercontinental Hotel Group, and when they first approached us they were having difficulties rolling out their boutique brand due to its complexity.
In August 2009, IHG commissioned a re-brand of Hotel Indigo's brand identity, establishing a new photography style, new vibrant colour palette and a rethink of the existing logo to fit the new modern, boutique style. Over 150 artwork templates were refreshed, incorporating all in-hotel marketing collateral in single and dual language across the globe.
Hotel Indigo needed to protect their re-branded marketing material across over 60 different hotel locations around the globe and ensure that there was no inconsistencies or room for error. Brandit enabled all of the brand assets to be retrieved and customised to suit the needs of each individual hotel, whilst locking down on the overall brand identity and design guidelines.
Hotel Indigo is now a truly international brand, and with our web to print software they have a set of customisable templates that ensure brand consistency across the world.
The creation of these materials is simple and easy, saving both time and money. And because of the system internal approval processes in place, printing and publishing errors are a thing of the past.
If you think your business could benefit from web to print software then be sure to get in touch today on 0161 228 6189 to find out more!
Like this? Why not explore what we did for the Crowne Plaza too?